Welcome to Maida Care. We are an independent agency based in London, connecting skilled wellbeing practitioners with care homes, families, carers and charities. Our services include wellbeing classes, holistic therapies, creative workshops and live entertainment designed to enhance quality of life for people with a range of health conditions, including Dementia, Parkinson’s, Stroke recovery and limited mobility.

 

We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard your personal information when you:

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• Visit our website

• Book classes, therapies, workshops or entertainment sessions

• Partner with us as a care home, carer, family member or charity

• Work with us as a practitioner delivering services

 

Your privacy matters to us, and we are transparent about how your information is handled throughout our work together.

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1. What personal data we collect

 

We may collect:

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• Your name and contact details (address, email, phone number) when you contact us

• Details of patients to recieve treatments or sessions

• Booking and payment information

• Health information relevant to the safe delivery of treatments and classes 

• Communications between us (emails, messages, forms)

• Practitioner details (qualifications, insurance, Enhanced DBS, references) where relevant

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2. How we collect your data

 

We collect data when you:

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• Enquire via our website, email or phone

• Book and pay for a session or service

• Complete registration, health or consent forms

• Communicate with us before, during or after a service

• Apply to collaborate with us as a practitioner

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3. How we use your data

 

We use your personal information to:

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• Process bookings and payments

• Provide wellbeing classes, therapies and entertainment sessions

• Communicate with you about your booking or partnership

• Tailor services to individual needs (including health and safety considerations)

• Maintain records for legal, tax and insurance purposes

• Evaluate the impact of services (for example, through feedback surveys)

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4. Legal basis for processing

 

We process your data under:

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• Contract: to deliver the services you’ve booked or agreed to.

• Legal obligation: to comply with UK law (e.g. safeguarding, accounting).

• Consent: where you’ve agreed to receive marketing or share health information.

• Legitimate interest: to improve our services and ensure safe delivery.

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5. Sharing your data

 

We will never sell your data. We may share it with:

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• Our qualified practitioners, so they can deliver booked services.

• Payment processors (e.g. Stripe, PayPal).

• Email or booking system providers.

• Relevant authorities if there are safeguarding concerns.

• Insurers or regulators if required by law.

 

All third parties are required to handle your data securely and lawfully.

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6. Safeguarding

 

If we believe you, a resident, or another person may be at risk of harm, we have a legal and ethical duty to share relevant information with the appropriate safeguarding authority. You can read more about Safeguarding here.

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7. Data retention

 

We will keep your personal data only as long as necessary:

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• Booking and service records: 7 years (for insurance and legal requirements)

• Practitioner records: while actively engaged with Maida Care + up to 7 years after

• Marketing consent: until you withdraw consent

• Enquiry emails: up to 12 months

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8. Your rights

 

Under UK GDPR you have several rights, including:

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• Right to be informed: clear information about how we use your data.

• Right of access: request a copy of the data we hold about you.

• Right to rectification: ask us to correct inaccurate or incomplete data.

• Right to erasure: ask us to delete your data in some circumstances.

• Right to restrict processing: request that we pause use of your data.

• Right to object: to certain uses, including direct marketing.

• Right to withdraw consent: you can withdraw consent at any time.

• Right to complain: to the Information Commissioner’s Office (ICO): www.ico.org.uk.

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9. Cookies and website tracking

 

Our website uses cookies to improve your experience and monitor site performance. You can adjust your browser settings to refuse cookies if you prefer.

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10. Changes to this policy

 

We may update this policy from time to time. The latest version will always be posted on our website.

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11. Contact us

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If you have questions about this policy or how your data is handled, please contact us:

 

Maida Care

Email: charlotte@maida-care.com

Phone: +44 (0) 7976 032608